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Chinese Dehumidifier market's future direction
2009-4-21 ,223 |
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The status quo: the domestic market, consumer and commercial different
Home Dehumidifiers in China's development has been the history of more than a decade, but the state is still in its infancy. The overall capacity is very limited, far there is no scale. China's exports are the main home dehumidifier sales direction. 2001 China's 13 major companies dehumidifier only the volume of total exports more than 20 million units by 2005 had reached 205 million units.According to statistics, in 2005 the total industry sales dehumidifier is 250 million units, which share nearly 96% are for export. Although the rapid growth of exports, domestic market demand has yet to open, but it rose to a new level, full-year 2005 domestic sales 72,000 units, accounting for 3% of total sales; domestic sales amounted to 200 million yuan, accounting for total sales 12%. Like many manufacturing industries, home dehumidifier the industry has been from the pressure of soaring raw material prices, the profit situation is not optimistic.
Production companies, LG and SONY accept orders through production for export, most of the other domestic enterprises such as Changhong, such as the United States is the main overseas markets.
According to analysis, the Chinese consumer awareness dehumidifiers are not the main reason for the following:
1. Consumer awareness. Human tolerance of the air humidity a broader scope of the general one year only 2 to 3 months are humid period, consumers usually take to put up with most of the way through. In addition the desiccant air-conditioning functions easy to overlook the dehumidifier so that consumers need to exist, but only see it as icing on the cake of household appliances.
2. The level of consumption restrictions. The use of dehumidifiers and air conditioning costs of materials similar to (12 liters a dehumidifier cost the equivalent of a 1HP air-conditioning), while the market demand for small, difficult to form the production scale, so its price and air-conditioning is similar to ordinary people difficult to accept.
3. The lack of publicity. At present, dehumidifier home sales in the state of nature, firms are usually not equipped with dehumidifier is also a lack of publicity, resulting in information between producers and consumers of serious faults.
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